top of page


Helen Anthony is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.


Helen Anthony is a company incorporated and registered in England and Wales with company number 00162636 (referred to in this Policy as “we, “us” and “our”). Helen Anthony’s representative in the European Union (“EU”) is Helen Anthony Italy srl, Via Manzoni, n.20, Milan 20121, Italy (“Helen Anthony EU Representative”).


Your personal information will be held and managed by Helen Anthony. By visiting and using Helen Anthony website or mobile site (the “SITE”) or any Helen Anthony application (“APPLICATION”) that we make available from time to time or by visiting a Helen Anthony store for the purchase or sampling of products or for interacting with our content and/or services or by contacting our Customer Services Team, you acknowledge that you have read this Privacy Policy. You must be at least 13 years’ old to use the Site and Applications (14 years’ old if you are a customer in mainland China or 18 years’ old if you are a customer in Saudi Arabia). If you are under 13 (or 14in mainland China or 18 in Saudi Arabia) or a minor in your country or state or region of residence, please ask your parent or legal guardian to provide their information for you.


This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Helen Anthony as a customer or potential customer. Helen Anthony will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your express consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Helen Anthony:


To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) Helen Anthony updates relating to products, services and events to make them more relevant to our customers’ specific preferences.


To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions.


To analyse the footfall in Helen Anthony stores and at Helen Anthony promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.


To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records

bottom of page