Helen Anthony is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
Helen Anthony is a company incorporated and registered in England and Wales with company number 00162636 (referred to in this Policy as “we, “us” and “our”). Helen Anthony’s representative in the European Union (“EU”) is Helen Anthony Italy srl, Via Manzoni, n.20, Milan 20121, Italy (“Helen Anthony EU Representative”).
To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) Helen Anthony updates relating to products, services and events to make them more relevant to our customers’ specific preferences.
To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions.
To analyse the footfall in Helen Anthony stores and at Helen Anthony promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records