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Fashion is typically defined by decades and the most iconic style and vision of that period. However, as time has progressed, we have witnessed a shift from brand identity towards individualism. The Helen Anthony philosophy has always been to embrace the desire for self-expression and social diversity - a value that is woven into our DNA and delivered through all of our eclectic and avant-garde designs.

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Our first ever show at London Fashion Week will display a collection that embodies the city of London and the mix of people that live here. The creative director, Naeem Anthony, believes that London is the most diverse city in the world and wants to dedicate this collection to the city as a symbol of gratitude for the opportunities he has received here.

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We are proud to produce our own fabric in Britain in collaboration with Huddersfield Textiles Fabric. For the SS’22 collection we have designed an exclusive Helen Anthony monogram print fabric.

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The collection is modern 70s inspired and the pieces are designed using a mixture of colours and lengths. Beautiful and well-structured tailoring classic fabrics blended into futuristic textures and textiles . The double-breasted suits along with sustainable leather miniskirts, see-through share dresses lots of skin ready for a night out at the top Club in town. Two tone tweed suits tuxedos , full length overcoats everything man about town, high fashion skirts and dresses mixing old and new with exciting bold colours.

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At Helen Anthony, we believe that when cultures are merged, great things happen and for that reason, we are proud to show this collection at London Fashion Week.